Bump That Beat
Memorial Health Integrated Healthcare Campaign
The digital portion of this integrated healthcare campaign, like the more traditional portion, prioritizes showing the revival that can result from taking the appropriate holistic care principles and applying them to everyday life. To include a more community-centered perspective in the campaign, all of the digital media will revolve around gamification, interactivity, etc. as a means of encouraging connectivity during one’s wellness journey and beyond. Although the digital overlay will encourage community, it allows for the implementation of individualization via choices of music selection, characters, etc. My chosen means for showcasing this campaign in the digital realm include a mobile app, digital game, banner ads, instagram stories, and other forms of interactive experience. Generative AI, in combination with other technical programs, served as a tool to bring specific models and interactive experiences to life digitally.
“Mini Me” Challenge
Based in social media, this trend plays on the idea of finding someone with the same heartbeat as you. This desire, combined with an interest in avatars, led me to create the Mini Me challenge. In this challenge, the social media user can customize a mini me to dance with that has "Bump That Beat" inspired apparel.
“Heart Reflection”
An interactive experience set in the tunnel leading from the main wing of the hospital to the cardiovascular institute section, this interactive set up allows you to see yourself in the EKG pattern as you walk by the setup. The EKG is continually moving and shape shifts to the outlines of those passing by instantaneously. This is made possible as a result of a sensor integrated into the floor of the hospital.
