Smash that Like Button
LUSH Integrated Campaign
Through activations, interactive Out-of-Home (OOH), and a limited edition product line, this campaign calls out the toxic impact of the system of likes and comments in social media on self-esteem and beauty standards. 100% of the proceeds from the limited edition product line will be donated to Operation Smile. Generative AI, in combination with other technical programs, served as a tool to bring the specific product and interactive experiences to life digitally.
Like You Collection
The Like You Collection celebrates the notion of high self-esteem and unfiltered beauty standards. The colorful, like button-shaped bath bomb, smashed DIY-style creates a bath bomb powder that represents separation from the algorithm and the acceptance of oneself beyond the crowd and screens.
Sequential Billboards
Interactive Billboard
Located outside one of LUSH’s mall stores, this interactive billboard mimics the circulation of bath bomb powder from inside the store into a bathtub. The whimsical nature of the interactive billboard, accented with actual bath bomb fragrance and colored water filled with non-toxic soft powder serves as a light-hearted attractor to a serious topic and call for action.
Video Billboards
The previous project is conceptual student work and is not officially affiliated with the aforementioned company.