The Rise of the Modern Gentleman

Brand Identity Creation

Photographer/Graphic Designer/Art Director - Genesis Strother

Photographer - Shamonda Strother

Talent - Samuel Strother

Create a brand identity and editorial campaign that draws from color trends and principles from the 1920s and 2020s. The solution was the creation of Arsène Lupin, a luxury menswear brand that possesses roots in 1920s fashion colors and principles, personifies the French character, Arsène Lupin, and explores the topic of the modern gentleman by innovating on 1920s aesthetics with the dream-like, technological fascinations of the 2020s. Presented as an editorial layout for GQ Style, this editorial campaign explores fusion and imagination in an upscale, attention-grabbing fashion.