Smoothie King Commercial

Art Director/ Producer/ Casting Director/ Photographer/ Videographer/ Graphic Designer - Genesis Strother

Photographer/Videographer/Talent - Shamonda Strother

Talent - Samaria Strother

Talent - Ben Dicarlo

Create an immersive, digital video experience that embodies the fun personality of Smoothie King while attracting brand engagement from health-conscious individuals (ages 18-40) as well as families on the go. By drawing on the premise of Smoothie King’s pioneer status and its ability to transform everyday health into a luxury experience, the “Luxurious Sip” commercial makes the treasured healthy lifestyle imaginative and accessible. Generative AI, in combination with a variety of technical programs, was utilized as a tool to bring this imaginative storyline to life digitally.