“Stay in the Groove”

Aleve Print Campaign

Solo Student Project

Convince retired/elderly individuals (60+) and burnt out/stressed working professionals(25-45) that Aleve gives you an uninterrupted life of relief that other OTC medications cannot provide because they understand that people need effective pain relief that lasts.The supporting reasons for this statement are that Aleve maintains effectiveness for up to 12 hours consistently through the intentional targeting of each pain source. By combining funky disco nostalgia with a modern twist, my campaign encourages the desired target market segments to view Aleve as the key to overcoming life’s common pains without interruption. Given that the introductory project was focused more on the unity of a concept, generative AI served as a tool to create realistic model figures for the final campaign.