“Bump That Beat”
Memorial Health Integrated Healthcare Campaign
Solo Student Project
Most of the common precursors for heart ailments are lifestyle-based and include stress, unhealthy eating habits, and frequent sedentary behaviors. By showing ways to love your inside via interaction and fun, this campaign will encourage active adults [ages 35-50] to live without heart health difficulties by loving on their within through simple, implemented healthcare strategies. A subcampaign to the much broader “Live Limitless” campaign idea, “Bump That Beat” prioritizes showing the revival that can result from taking the appropriate holistic care principles, exploring health avenues like music and movement, and applying those tips to everyday life. It supports the idea of allowing the joys of life to fuel your next step rather than allowing “analysis paralysis” to hinder us from living beyond the numbers. The components of this portion of the campaign include a subway transit ad, a building billboard ad, and two interactive experiences. Generative AI, in combination with other technical programs, served as a tool to bring specific models and interactive experiences to life digitally.
Concert Experiences
Music has been identified as a form of stress reliever and healing agent for individuals experiencing ailments. As a result of this fact, the “Bump That Beat” campaign will have concerts of various music genres to provide some musical healing and accommodations for individuals dispersed throughout the targeted age group [ages 35-50].
Interactive Experience
A combination of a modern dance dance revolution and stress test, this interactive experience aims to encourage healthy practices while acknowledging the reality of heart ailments. Located in a section of the Memorial Health Heart & Vascular Institute, patients and visitors would be able to select songs on an EKG pattern line to create a dance routine. Once the song begins, their heart rates would be able to be detected by the heart monitor wristbands given prior to the music selection phase of the experience.
