Kinu

Brand Identity Creation

Group Student Project

Research & Strategy - Eirini Remboulis

Marketing & Branding - Genesis Strother

Finances & Operations - Spencer Henderson

Throughout the course, we were tasked with creating a brand for a retail business simulation competition. My team, composed of myself, Eirini Remboulis, and Spencer Henderson, managed to cultivate a thriving, debt-free, angel-investor funded business over eight quarters while placing 3rd overall in the competition. Our roles included myself on branding and marketing, Eirini in research and strategy, and Spencer in financials and operations. Named after the Japanese word for "silk," Kinu is a streetwear brand rooted in Japanese and broader Asian aesthetics that caters to Gen-Z consumers. We offer thoughtfully designed, high-quality streetwear that blends traditional Eastern elements with modern silhouettes, aiming to celebrate heritage while staying ahead of contemporary trends. Our pillars are focused in culturally rich branding, curated aesthetics, and a deep understanding of authenticity, self-expression, and inclusivity. Located in a trendy corner store in SoHo, New York City, Kinu thrives at the intersection of culture, fashion, and urban energy. Our product line is trendy and Gen Z-focused while prioritizing a deeper meaning of cultural expression and connection through differing cultural traditions and has a variety of options ranging from oversized graphics to limited edition drops and accessories.