“Bump That Beat” Campaign

Memorial Health Campaign

Most of the common precursors for heart ailments are lifestyle-based and include stress, unhealthy eating habits, and frequent sedentary behaviors. By showing ways to love your inside via interaction and fun, this campaign will encourage active adults [ages 35-50] to live without heart health difficulties by loving on their within through simple, implemented healthcare strategies. A subcampaign to the much broader “Live Limitless” campaign idea, “Bump That Beat” prioritizes showing the revival that can result from taking the appropriate holistic care principles, exploring health avenues like music and movement, and applying those tips to everyday life. It supports the idea of allowing the joys of life to fuel your next step rather than allowing “analysis paralysis” to hinder us from living beyond the numbers. The components of this portion of the campaign include a subway transit ad, a building billboard ad, and two interactive experiences. Generative AI, in combination with other technical programs, served as a tool to bring specific models and interactive experiences to life digitally.