Baggu Tik-Tok Ad

Create a concept narrative in the form of a Tik-tok ad for Baggu’s Nylon Crescent Bag that focuses on Baggu hyper-fans (all ages and demographics). Based in Baggu hyperfans’ obsessions with the extensive room and individualization capacities of the Baggu Nylon Crescent Bag, the “Unleash Your Extra-Ordinary” campaign transforms a normal street encounter into something captivating. In the words of Baggu, I wanted to make something simple and playful for everyday life. Except, I decided to add the whimsical twist of play and imagination threaded throughout the brand to entice viewers in a limited time span. Each moment had to count and mean something, which is beneficial to personifying the message of allowing Baggu’s Nylon Crescent Bag to accentuate the consumer’s version of extra-ordinary. Generative AI, in combination with a variety of technical programs, was utilized as a tool to bring this imaginative storyline to life digitally.