Magic Spoon OOH Campaign

The task was to create an original consumer bus shelter ad that fits with the current voice and design of Magic Spoon while appealing to all genders (ages 21-30) across various lifestyles who want a taste of nostalgia. The solution was “Never Grow Up” as it explores the desire for continued child-like wonder in adulthood, comments on the idea of adults being “big kids” forced to take responsibility, and harnesses the nostalgic factor of the key message: Feed your inner child the good stuff. Generative AI, in combination with a variety of technical programs, was utilized as a tool to bring this imaginative concept to life digitally.