Vici United, LLC

Social Media Strategy

Social Media Strategist

Vici United

Vici United is an up-and-coming, premium Christian apparel company that commits to creating clothing that speaks to the soul and enriches one’s day-to-day spiritual walk. Their mission extends beyond fashion as they focus on building a community united in positive influence and strengthened by Kingdom purpose. Stay tuned for more content and media from this emerging force for inspiration and impact.

During this partnership, I was tasked with cultivating a translation of a brand identity that could exist effectively in the space of social media. The chosen mediums of digital communication were Meta, X, Instagram, and LinkedIn. Given that the premise of the brand is rooted in principles of community and movement, I cultivated applicable patterns, based on a presented logo variation, that spoke to unified movement within a purpose-driven group. This idea was further compounded by the inclusion and manipulation of the various dynamic colors presented in the color scheme as it communicated the lively and passionate nature behind the brand.